We wanted to create a digital community for Millennial moms to use as a resource. My team leveraged the Kinder brand identity by having our content focus on fueling the simple joys of childhood between parent and child.

I was tasked with establishing the social and platform strategies for the Kinder brand and for their new Kinder Joy product before it debuted in stores nationwide. Other roles included working with PR teams to launch Kinder Joy and producing a social playbook for creative teams to rely on when developing new content. 

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Kinder is slowly becoming a nationally recognized brand. Helping to position the brand with the needs and wants of Millennial parents will continue to push Kinder into the forefront of parent's minds for years to come.